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In October 2017 P3 Group hosted the first Connected Car Experience Days in Berlin.
120 visitors were experiencing connected services in 10 vehicles with all peripheral devices attached. Employees of eight OEMs as well as journalists and students visited the three-day event.
Find some impressions of the event below.
Take the chance to experience the connected cars from a customer point of view and directly compare the UX of your services with competitors. Therefore P3 provides the newest connected cars and their services with all peripheral devices attached. In addition experts will guide through every single car.
In cooperation with a German university and in collaboration with Connect magazine we evaluate the user experience of today’s connected car services with an advanced methodology. This gives you the chance to get key insights and learn how to improve the UX of your services.
Classic Remise Berlin
PRESS
Connected services in cars reveal room for improvement
Berlin / Aachen, November 2, 2017 – The services in connected cars are still mere patchwork. The current offerings do not have a holistic design, nor are they sufficiently reliable and consistent. In short: They do not evoke the users’ enthusiasm. Relatively speaking, BMW offers the best user experience. This is the quintessence of the first P3 Connected Car Experience Days we hosted from October 25 to 27 in Berlin. 120 visitors could test the user experience in the connected car – live and individually in 10 lead vehicles with all peripheral devices attached. The three-day event was visited by employees of eight OEMs, journalists and students. The participants widely agreed: Some services are convincing but the overall user experience is not yet really inspiring.
Our tests have shown that the OEMs are on the right track. However, they are still very technology and feature driven. None of the vehicles offer a consistent overall experience including all touchpoints”, explains Tino Müller, Head Head of the P3 Competence Center Connected Mobility. He adds: “In any case, the mere accumulation of features does not lead to user excitement. There is certainly still some room for improvement.”
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CONTACT
P3 (www.p3-group.com) is a leading international consulting, engineering and testing services company with a rapidly growing team of more than 3,000 consultants and engineers working to develop and implement innovative solutions to today’s complex technology challenges. P3 posts a turnover of more than €300 million. Offering a broad portfolio of services and proprietary tools to the automotive, aerospace, telecommunications and energy industries, P3 adds tangible value that helps clients succeed at every stage, from innovation to implementation.
In the automotive sector, P3 provides consulting regarding digital processes, strategies and new technologies as well as implementing and testing complete electronic systems and digital services. P3 is partnering with globally acting automotive manufacturers in Europe, the USA, Mexico, Australia and Asia.
Competence Center Lead
Expert
